From Budget Breaker to Money Maker

At the helm of this year's event is Antionette Bostic, the Chair who has been working tirelessly with Ebba Wiberg and the BTX Team to make sure that everything runs smoothly. One of the highlights of this year's event is sure to be the keynote address by Shawn Draper entitled Budget Breaker to Money Maker: Prioritizing Long-Term Goals To Make Transformation About Revenue Generation.

Following a brief summary from BTX Chair Toni Bostic, CEO of Tonality Inc., Laureen Knudsen, Chief Transformation Officer at Broadcom, a multi-billion-dollar corporation that recently reported $38 billion in annual revenue for 2023, took the stage. The presentation focused on the crucial balance between advancing agile methodologies, adopting new technologies, and implementing inclusive strategies. 

Following a brief overview from the BTX Chair, Antionette Bostic, CEO of Tonality Inc., Madison Gooch, Vice President of WatsonX and IBM, delivered an engaging presentation on how AI can elevate human productivity to new heights. 

Toni Bostic, CEO of Tonality Inc., briefly outlines the key points before Rachel Stephenson takes the stage to deliver a compelling keynote on business transformation within the education sector. She delves into strategies for incentivizing stakeholders, fostering a culture of experimentation, and navigating complex systems. 

In this concise interview, Ebba offers her perspectives on the selection process for organizations and speakers, her driving purpose within the industry, and the reasons behind choosing Austin, Texas, as the event location. Ebba is a dedicated professional known for her meticulous attention to detail, orchestrating these events worldwide.